Greece is the word…

Nude Olympic swimmer Gregor Tait in an ad for Powerade

One thing Calvin Klein taught us is that naked models can sell pretty much anything. Perfume, for sale underwear, stuff jeans… You name it. And now Coca-Cola Great Britain — no doubt inspired by the ancient Greeks — is using naked Olympic athletes to sell Powerade, the official sports drink of human rights violations, er, I mean the Beijing Games.

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